# Rewards and earning rules

> Choose how patients earn points, create the rewards they unlock, and follow how they are used at reception.

- URL: https://skinclub.io/docs/en/points-rewards-referrals/rewards-and-earning-rules
- Language: en
- Collection: Points, rewards & referrals
- Last updated: 2026-11-01

Patients collect points and unlock rewards from the **Rewards** tab of the app. You set everything in **Patient app > Offers & rewards > Rewards**.

Rules apply clinic by clinic. If you manage several clinics, choose the clinic in the top bar first.

## Earning rules

**Points earning rules** lists the ways to earn points:

- **Purchase points per € spent**: points for each amount paid.
- **Sign-up points**: points when the account is created.
- **Check-in points**: points for each visit recorded at reception.
- **Friend welcome points (at sign-up)** and **Referrer points (on the friend's first purchase)**: referrals (see [Referrals and QR sources](https://skinclub.io/docs/en/points-rewards-referrals/referrals-and-qr-sources)).
- **Google review bonus points**: an optional bonus, off by default (see [Google review link and bonus](https://skinclub.io/docs/en/points-rewards-referrals/google-review-link)).

For each rule:

1. Use the switch to turn it on or pause it (**Enabled** or **Paused**).
2. Set the number of points. Next to it, the Admin shows their approximate money value or, for the purchase rule, the share of spending given back in rewards.
3. Click **Save**.

The bin icon deletes a rule, after a confirmation. It is greyed out for a group rule, marked **Group rule: change it by redefining it for this clinic.** Save it to create this clinic's own version.

Under the title, a note gives the **reference value** of one point. It comes from your cheapest reward that converts to cash, or else from your cheapest valued reward.

If you have a membership plan, **Member-only earning rules** sets the check-in points of its members. At each visit, a member gets this number instead of the standard check-in points, when it is higher: the two do not add up. A plan's **Reward points multiplier** boosts its members' purchase points (see [Create and publish a membership plan](https://skinclub.io/docs/en/memberships/create-and-publish-a-plan)).

![Points earning rules: points per action, switches and cash value](https://admin.skinclub.io/help-media/en/rewards-program.webp)

## Reward cards

1. Click **Create a reward**.
2. In **Reward**, fill in the **Reward name** and the **Offer description**. Pick an image if you wish.
3. In **Discount**, optionally choose a percentage or an amount off, and a **Treatment (optional)**.
4. In **Unlock and expiry**, set **Unlocks at**: the points needed. Add a **Valued at (optional)**: the value shown to the patient, not a price you charge.
5. **Allow conversion to …** (it ends with your **Cash name**) is on by default: patients can turn the reward into spendable balance. Check the suggested **Cash value**, or switch the conversion off.
6. Click **Create reward**.

Keep **Enabled** on so patients see the reward as soon as you save. Click a card to edit or pause it. There is no delete action for a reward card.

> **Tip:** when a purchase rule is on, each card shows the spend a patient needs for the reward and the share given back. The Admin flags a reward above market benchmarks (1–5%).

![Reward cards: points cost, value and status](https://admin.skinclub.io/help-media/en/rewards-cards.webp)

## What patients do

In the app, a patient sees their balance, the locked rewards and the ones they have unlocked. For an unlocked reward:

1. The patient taps **Redeem**. The app shows a single-use QR code, valid for 10 minutes.
2. At reception, you scan this code in **Today > Scan & check-in**.
3. You check the reward with the patient, then click **Confirm use**. The points are taken at that moment, not before.

A reward that can convert also offers **Convert to …**. After a confirmation, the amount moves to the patient's cash balance, which reduces a later payment in the app. The conversion cannot be undone.

See also [Scan a patient QR and redeem sessions](https://skinclub.io/docs/en/reception-daily/scan-patient-qr).

## Loyalty levels

The **Loyalty levels** card, under the rules, offers three free levels earned with points. They do not replace your memberships: a level is earned, a membership is bought.

1. Switch on **Turn on loyalty levels**.
2. Rename the levels if you wish. Left empty, the default name shows in the patient's language.
3. For levels 2 and 3, set the **Threshold, in earned points** and an optional **Level-up bonus**, given once.
4. Click **Save**.

A level follows the points earned. Using or converting points never lowers it, and a level reached is never lost. **Count manual adjustments** includes points added or removed by hand; it is off by default. **Estimated distribution** shows how many of your patients would sit at each level with these thresholds.

## Limits

- Rename points and cash in **Patient app > Appearance > Brand & settings**, **App identity** card (**Points name**, **Cash name**).
- A 0-point reward cannot be used with a code at reception.
- No expiry date is applied to points or rewards.

## Related articles

- [Referrals and QR sources](https://skinclub.io/docs/en/points-rewards-referrals/referrals-and-qr-sources)
- [Google review link and bonus](https://skinclub.io/docs/en/points-rewards-referrals/google-review-link)
- [Staff rewards: points and perks for your team](https://skinclub.io/docs/en/reception-daily/staff-rewards)
- [Scan a patient QR and redeem sessions](https://skinclub.io/docs/en/reception-daily/scan-patient-qr)